Digital Media Wiki Home

Digital media has become an important and growing part of the newspaper industry. The resources on this page and elsewhere on the NAA site will assist you in growing audience and revenue online.

• NAA Digital Media Resources
• Index of all pages
• Categories
• Attachments
• Digital Edge Blog
• Digital Edge Reports

• The Online Community Cookbook
• Zooming In on Online Video

The Online Community Cookbook

Deciding on an approach to online community is getting trickier as more varieties of tools emerge, and as the boundaries blur between different types of technologies. For instance, if you want to provide a place for a niche audience to discuss topics of common concern, options include a blog with comments, a discussion board or a social network group. Which is the right choice? Experts suggest that a news organization should decide on a technology approach only after understanding existing and potential audiences, and deciding on objectives for a community initiative.

 - From section II of The Online Community Cookbook.

• Zooming In on Online Video: A Development
• Media Innovation Awards: Digital Edge Category Winners
• The Online Community Cookbook: Recipes for Building Audience Interaction on Newspaper Web Sites
• Imagining the Future of Newspapers Blog
• Newspapers' Online Operations: Performance Report 2006
• Best Practices Report: How Leading Newspaper Sites Manage Sales
• Audience Building Initiatives
• Snapshots from the Edge

On the Digital Edge Blog:

• Behind the Winning Entries: Dallas' Real Estate Video Tours (May 14)
• Economics of Social Media: New Business, New Revenue (May 13)
• Zooming In on Online Video (May 9)
• Newsroom Barometer: Partly Sunny Skies Ahead (May 7)
• Media Innovation Awards - Digital Edge Category Information